Expertise:
Marketers are confronted daily with increased fragmentation and constantly evolving communications options. The marketing environment has become extremely complex and we believe our fundamental philosophy of “the most effective way to cope with change is to help create it” is more appropriate than ever in helping clients meet these challenges. LMS-UNLIMITED brings a strategic mindset to every project. Our goal is to find that deeper insight that will bring a fresh perspective to a problem and result in a bigger idea and a better solution.
Industries:
Art: The Company has been actively involved in the Art community for over 20 years. In fact it owns The Little Art Gallery in Sarasota Florida which can be reached via www.thelittleartgallery.net.
Automotive: Lou Schultz spent over 30 years directly working in the automotive arena. His principle client was General Motors and the Chevrolet Motor Division. But he also managed the marketing for virtually all of the support divisions including GMAC, ON STAR, SPO and Corporate. He has also done consulting work for FORD and Mitsubishi. He has many long standing contacts with virtually all the major automotive manufacturers and their advertising agencies.
Consumer Products: His principle clients have included:
A) Unilever
B) J & J
C) GSK
D) Maybelline/L'Oreal
E) SC Johnson
F) P&G--various divisions.
G) many other FMG's
Entertainment:
A) Disney--films, parks and broadcast
B) Twentieth-Century Fox
C) Universal Films
D) Close working relationships with all broadcast/cable and syndication networks or distribution companies.
E) Working contacts with several top TV production companies and distribution companies.
New Media:
A) Yahoo
B) AOL/Time Warner
C) Cellular based media companies.
Non-Profit:
A) Canine Companions for Independence
B) Make A Wish
C) AAF
D) AAAA's
E) Adcraft Club of Detroit
F) Suncoast Advertising Federation
G) IRTS
H) LA Ad Club
I) ACNY
J) Ad Council
Retail: Extensive experience in Fast Moving Goods, Beauty and Fashion and retail chains. specific involvement with The Home Depot, K Mart and Wall Mart.
Sports: Lou Schultz has been involved with all facets of the Olympic movement since 1976. At one time he controlled over 60% of all the network television sports investments placed on by marketers on network television broadcasts. He was also selected by Sporting News as one of the Top 50 Most Powerful people in Sports. He has an intimate working knowledge of every major sports league and contacts with all the top management of all of the professional league managements and many of the local teams.
Telecommunications: Lou has done projects for Verizon, Bell South and several cellular based organizations.
Traditional Media: Lou's career has principally been focused on the media area and he has unparallel credentials in all facets of the traditional media.
Capabilities:
Account Planning: Skilled in all aspects of account planning including perceptual mapping, psychological profiling, word association and pictorial expression of product attributes. work with skilled practitioners who can accurately reflect the voice of the consumer using innovative interview techniques such as "talk show formats"
Branded Entertainment: The Company has extensive experience in the development of branded entertainment programs for 15 of the top twenty five marketers. These efforts included new TV programs, product placement, sponsorships, and multi media exposure opportunities. Promotional campaigns and the creation of "events" were part of the marketing mix. There were also DVD and non-US applications created. Every project included a full ROI analysis and business plan. Television concepts and series were developed for SPIKE TV and Discovery. Made-for –TV movies were created for Lifetime TV. Executions were done by notable production companies.
Business planning: To be a highly successful, growth company requires the coordination of great ideas, resources and follow-through.the entire approach creates the foundation by providing managers with the tools to balance day to day business requirements with advanced planning. Our approach is proactive, organized, and performance-focused. it is also truly integrated, not bottom up or top down. This allows for greater flexibility in responding to market opportunities, challenges and recognizes the value of multiple perspectives. we help mange the process from the initial formulation of a new business/start up through monitoring the final implementation.
Communications PLANNING: While Lou Schultz was managing various IPG media companies and agencies, he developed a 360 degree approach to communications planning that allowed these organizations to incorporate all communications tools and measurements into the development of effective marketing solutions. These tools can be exported to solve specific problems or to evaluate the performance of current campaigns.
Integrated Marketing: The management has spent over twenty years developing integrated marketing programs for Fortune 500 corporations. It has developed a whole primer on creating and evaluating integrated programs. Most recently it helped create a campaign for a major clothing manufacturer specializing in outdoor sports wear. The projects included two television series on the Discovery Channel.
International Marketing: With over 20 years on International experience including the latest developments in ASIA, we are among a handful of companies who can provide consulting guidance is these important and expanding marketing services.
- Europe
- China
Media AOR Selection
- Agency reviews
- Media Agency compensation: Our team is able to evaluate all forms of compensation and to help guide clients in the best way to obtain value from their agency and specifically their media company.
- Media Agency Financial Auditing: We have the most sophisticated system for determining the costs that clients should pay their agencies for media compensation, including a provision for evaluating the quality of new ideas. We have also developed several client specific pay for performance models directly related to sales and/or objectives.
- Media Company evaluations of performance.
Media Company evaluations
New Business: We have developed a new business primer entitled "Lessons from the Trenches". It is a three day training program that can help any company increase its new business win ratio. The course also includes a custom designed new Business Pitch Development Manual.
New Media
- Internet Planning and Pricing
- The “Third Screen” – use of the cell phone as a new marketing medium. We were instrumental in creating the first major cell phone based company that combined the immediacy of the phone with text and television and the web and direct marketing to create a truly results based marketing services and media company. The entire economic model and revenue stream was predicated on a pure pay for performance/ROI formula. It encompassed traditional advertising and both event and promotion marketing into a dynamic m-commerce environment.
- Branded entertainment. The company has collaborated with several clients/agencies and the media to develop new forms of sponsored/branded marketing programs the provided extended exposure and extremely cost effective promotional programs. All efforts included multi-media executions.
TBK Productions
- The Company has been actively involved in the Art community for over 20 years. In fact it owns The Little Art Gallery in Sarasota Florida which can be reached via www.thelittleartgallery.net.
- Branded Entertainment Projects
A) New Wave Entertainment, Consulting
B) Brand Building Entertainment, TV Development
C) Green, Epstein and Bachino, Made for TV Movies
D) The North Face—TV Development Projects
E) Discovery Networks
F) Hispanic Heritage Festival
- Media Buying and Negotiation Training
- Network ,Cable and Syndication Placement
- DVD Development and Financial planning
- Cross-Selling
A) How to do it
B) What works
C) Process and procedures
D) Project Development
E) Multi Media options.
F) Case Histories
- Inter Media Advertising Group (IAG), Investor
Traditional Media Planning and Execution
- Event and Promotional Marketing audits
- Strategic planning
- SQAD
- NETCOSTS
- Media Plan evaluations.
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