Europe:

As Chairman of the Lintas Worldwide Media Council (1987-1994) and Chairman of Initiative Media WW (2000-2002), Lou Schultz has had direct management and professional responsibility for over organizations that operated in 75 countries with over 130 offices. In Europe, both companies were recognized by the leading industry journals and reports as the #1 media companies. They not only had the largest billing among their competition but also represented the leading independent media planning and buying organizations. In fact, Lintas media created concept of communications planning and also developed an entire evaluation process for integrated marketing.